Google Tag Manager is a free tool for marketers to manage website tags. It includes conversion tracking, site analytics, remarketing tags (Google Analytics, Google AdWords, Google Optimize, Facebook Pixel). If you want to get deep insights into your short links success, GTM comes in handy.
With Short.io, you don't need to load the GTM snippet on your web pages. Short.io and Google Tag Manager integration requires only the conversion ID.
Note: GTM and Short.io integration requires the Personal Plan.
Follow the instruction on how to customize GTM and Short.io integration:
1. Go to your GTM account.
2. Copy a Google Tag Manager customer ID.
3. Go to Short.io account.
4. Open Retargeting.
5. Input GTM ID to the “GTM container ID” field.
Now GTM gets data about clicks and sends it to the analytical services you've specified.
Watch the video guide to customize GTM and Short.io integration quickly.